BMO / AIR MILES
Conceptualizing campaigns and overseeing studio production through brand re-launch and program acquisition with Bank of Montreal.
Directing brand presence across all owned and external platforms.
Responsibilities:
Art direction and design for AIR MILES national campaigns and initiatives with partners such as Bank of Montreal, Shell, Pharmasave and Jiffy Lube.
Print and Digital signage, web, email, social, animated video placements, game app design, new partner pitch decks.
Owning photography library and developing a visual asset guide for cross-team collaboration. Integrating Ziflow and Clickup into team workflow.
Leading creative campaigns for "Carousel of Dreams" (largest annual contest), Air Miles Travel, Air Miles Receipts, and rebrand initiatives.
Creating visual identity for Bank of Montreal’s annual benefit with United Way.
CD: Agata Piskunowicz
Art Directiors: Ryan Taylor, Anny Meza
Copywriters: Kate Bowen, Sarah Welch, Chanice Boyd, Charlene Brooke
Illustrators: Jaime Hayde
Resource Specialist: Kyra Jones
Designers: Sabrena Ellison, Elly Ayling, Peter Moczulak, Deirdre Callinan
Rebrand with Dentsu Creative, Photography (title image): Sheilby Macena
Directing print signage, digital campaigns, web layout, custom illustration, photoshoot content, app games and pitch decks in-house following brand guidelines.
